The logo and mascot are an interesting part of UEFA Euro which well conveys sports culture, national culture and obscure implication that language and characters cannot transfer.

Aalborg Boldspilklub (LSE: 0JIT) is a Danish professional sports club based in the city of Aalborg. The club is also known as Aalborg BK or AaB for short. Through time the club has had branches in cricket, tennis and basketball, but currently controls teams in football, American football, ice hockey, floorball and handball. All teams are competing in the top-flight Danish league in their respective sport. The kit sponsor for the club is Adidas, and the principal sponsor for the football and handball team is the regional bank Spar Nord.